Amazon.com, the online retail giant, made a major move into the brick and mortar space Friday, announcing that it would buy Whole Foods Market in a deal valued at $13.7 billion.
Amazon has recently begun experimenting with bookstores and a small grocery, but this is by far its most ambitious move into physical retail. The Seattle-based company was recently granted a patent for technology that would block shoppers from comparing prices from their mobile devices while they’re in stores.
In Whole Foods, it is acquiring a company that has recently come under pressure from investors for its lagging performance. Whole Foods whose fleet of stores now numbers more than 430 locations has found it difficult to attract more mainstream consumers as Walmart and other large chains have stepped up their sales of natural and organic products.
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